Fantasy games

Fantasy games are online games, based on real-life events. These are typically sports games, but the term also applies to other types of games, including games involving share trading and games based on records or movies.

In sports games contestants act as managers of fictitious sports teams and must try to anticipate what will happen in the real world. Our games are launched in connection with real-life events, and for a fictitious sum participants must buy and pick the best possible sports teams, comprised of real-life athletes. These athletes will increase and decrease in value according to their real-life performances – e.g. goals scored or red cards shown. If the contestants pick athletes who do not perform well, they can replace them during the game period.

The contestant who is best at predicting the unpredictable real-life events wins the game, the first prize, not to mention the glory!

Swush.com’s fantasy games

Since 2000, Swush.com has developed some of the most entertaining, innovative and interactive fantasy games on the market. In this short period of time, Swush.com has enjoyed considerable success with its fantasy games and has had more than 2 million teams.

This success is based on the philosophy of always developing and providing entertaining and user-friendly gaming experiences that ensure high credibility and loyal participants. Among other things, this is achieved by always being on the cutting edge of technology and by using a sound and functional design without unnecessary commercials and pop-ups. Furthermore, a carefully designed game play is crucial. Among other things, this means that participants are not allowed to buy game advantages, thus ensuring that everyone competes on equal terms. Professional support and fast and reliable updating are, of course, also essential.

Swush.com has developed fantasy games, based on more than ten different sporting events. Among others, we have launched games in connection with the FIFA World Cup (football), UEFA Champions League (football), FA Premier League (football), Formula One (motor racing), European Tour (golf), IIHF World Championship (ice hockey) and Tour de France (cycling). And we continuously develop new games.

These games have been launched in Great Britain, Sweden, and Spain, and Swush.com is now market-leading in Denmark, Switzerland, and Austria.

Target audience

Swush.com’s fantasy games are user-paid and aimed at a wide and interesting target audience. Our contestants are typically 20-40 years old, have substantial spending power, are familiar with the internet, and interested in sports, games, competitions and entertainment. Our fantasy games captivate their audience, and loyal contestants spend several hours each week optimising their fictitious sports teams and studying graphs and statistics. Our many returning users generate increased activity, which in turn increases recognizability and branding and, ultimately, ensures lots of page views and exposure for our partners.

Partnerships

Swush.com offers a complete and thoroughly tested fantasy games package. We adapt our fantasy games to individual wishes and needs, so that they are easily integrated into our partners’ sites. Any integration and service – including support, hosting and updating – are managed by Swush.com. Consequently, our partners receive a fully-functional product that requires only minimal involvement.

Thanks to our success in operating fantasy games we often have long-term collaborations with our partners.

Our partners are usually magazines, newspapers, TV stations and major internet portals. Common to all is that they wish to expand their current business areas through innovative and entertaining content.

For additional information on what Swush.com’s fantasy games can do for your business, please contact Ole Christensen.